Building BTWB Gym Management — Designing the First All-In-One Platform for Functional Fitness Gyms

Problem & Opportunity

Most gyms used BTWB for workout tracking but were forced to juggle 3–5 other tools for their daily operations — billing, check-ins, scheduling, POS, and client management. The fragmented experience created:

• High admin overhead for gym owners
• Inconsistent athlete data
• Redundant workflows
• Poor member experience
• Missed opportunities for deeper coaching insights

We identified an opportunity to consolidate all of this into one platform, built around the strengths and needs of functional fitness gyms.

Research & Domain Understanding

This project demanded more than UI work — it required deep understanding of how gyms actually operate.

I led the user research effort, partnering with a trusted group of long-time BTWB gym owners. Together, we mapped:

What gym owners needed operationally:

• Simple membership management
• Reliable check-ins
• POS + retail
• Pausing / modifying memberships
• Waivers and onboarding flows

What gym owners needed for fitness outcomes:

• Unified data (programming ↔ check-ins ↔ results)
• Coach visibility into athlete ability before class
• Milestones, Committed Club, year-in-review
• Screens that celebrate results inside the gym

This research directly anchored our roadmap: we prioritized foundational operations first, then layered in fitness-centric features impossible with disconnected systems.

This demonstrated deep domain understanding — not just how gyms look, but how they run, make money, retain members, and coach effectively.

My Role: End-to-End Ownership

I acted as the Lead Product Designer, owning the full design lifecycle across all product surfaces:

Strategic Ownership

• Defined design direction for the entire Gym Management ecosystem
• Partnered with PMs and stakeholders to shape the roadmap
• Represented gym owner needs in product decisions

End-to-End Execution

I owned every design phase from blank page → shipped feature:

• User interviews & requirements
• Service mapping & flow creation
• Low–high fidelity prototypes
• UI design, interaction patterns, and design systems
• Dev-ready documentation
• QA review, iteration, and post-launch improvements

Cross-Functional Leadership

• Daily alignment with PMs, offshore engineering, QA, stakeholders
• Rapid iteration and feedback loops
• Ensured design consistency across BTWB app, Plan, and Workout TV

I wasn’t just creating UI — I was working daily with the project team to drive the product from concept to release.

Execution: Rapid, Iterative Shipping

This wasn’t a slow, polished-in-isolation build. Our team shipped fast, continuously, and in tightly scoped releases.

Phase 1 — Core Operations

Shipped features that replaced competitors:

• Class scheduling
• Check-ins
• Memberships & pauses
• Waivers
• Admin dashboards

Phase 2 — Platform Integration

Integrated Gym Management into:

• BTWB app
• Plan (programming)
• Workout TV

This brought the entire ecosystem together — a key differentiator against any competitor.

Phase 3 — Fitness-Centric Features

These features were possible only because we controlled both operations + tracking:

• Class screens celebrating milestones
• Pre-class coach intel
• Committed Club 2.0
• Year-in-review “Fitness Wrapped”
• Data-driven nudges & insights
• Foundation for “Gym GPT”

I wasn’t just creating UI — I was working daily with the project team to drive the product from concept to release.

Shipped Outcomes & Measurable Impact

While the project was not framed around proving business metrics, several outcomes clearly show the value of what was shipped.

Outcome 1: Rapid Adoption

Gyms already using BTWB began adopting Gym Management immediately — far faster than typical for gym software.

Impact: gyms consolidated 3–5 external tools into one platform.

Outcome 2: Dramatically Improved Member Experience

Members now:

• Use a single app for workouts + class reservations + check-ins
• See progress, milestones, and badges in one place
• Stay more engaged due to integrated data

Outcome 3: Elevated Coaching Quality

Coaches gained:

• Pre-class athlete intel
• Integrated performance history
• Balance-aware programming tools

This enabled more personalized coaching and better class outcomes.

Outcome 4: Reduced Owner Workload

Gym owners reported:

• Less admin work
• Fewer workflow gaps/li>
• More visibility into attendance, retention, and performance
• Confidence in a unified system rather than juggling apps

Outcome 5: Strong Community Praise

Even without formal metrics, community sentiment was consistently strong:

• Positive feedback in gym groups
• High engagement with new features/li>
• Increasing international adoption (26+ countries)

This qualitative evidence reinforced that the platform solved real, felt problems for gym owners and members.

Conclusion

This project represents a major expansion of the BTWB ecosystem — one that unified previously scattered gym operations into a single, fitness-first platform.

As Lead Designer, I drove the vision, strategy, design, and daily execution across a multi-year 0→1 build. I developed deep domain understanding, collaborated closely with owners and cross-functional partners, and shipped features that delivered measurable impact on gym workflows, member engagement, and community adoption.

This case study showcases my ability to:

• Own complex product work end-to-end
• Design with deep business, user, and domain context
• Ship real outcomes at high speed in a multi-surface ecosystem/li>