Case Study · Product Design · 0→1 Experience
A unified workout experience built by a small team focused on clarity, connection, and real-time performance — turning a brand-new training flow into a routine athletes now rely on every day.
Tempus is BTWB’s boldest step forward — an end-to-end workout timing and tracking experience built directly into the core training workflow. Designed from the ground up, Tempus combines real-time performance insights with a dynamic social layer that keeps athletes motivated and connected.
As lead designer on this 0→1 initiative, I shaped the product vision, defined the multi-device experience, aligned stakeholders, and delivered a cohesive system now used daily by the fitness community.
This case study highlights how we turned a brand-new behavior — training with live data and shared leaderboards — into something athletes and gyms now treat as part of “how they work out.”
Led the end-to-end design of a new, real-time training experience across phone, watch, and in-gym displays — shaping a product that feels natural in the middle of hard workouts and is now part of athletes’ daily routines.
Unified timer, tracking, pacing, and live competition into a single, cohesive flow that supports solo sessions, live classes, and remote workouts.
Before Tempus, BTWB was great at tracking what happened after training: scores, PRs, and long-term progress. But the workout itself was supported by a patchwork of tools — phone timers, wall clocks, whiteboards, and chat groups.
We saw an opportunity to bring timing, tracking, and social motivation together into a single, connected experience — one that could work just as well in a noisy gym as it does at home.
While formal analytics weren’t available, usage patterns, community feedback, and ongoing investment in the product made the impact clear.
What began as a new way to train quickly became part of how many athletes structure their workouts. Once set up, Tempus fades into the background — it’s there when you need pacing, splits, or a race, and invisible when you don’t.
Live leaderboards and shared views helped athletes feel like they were training together, even when they weren’t in the same room. In class settings, coaches and athletes could see progress unfold in real time.
By surfacing pacing, splits, and performance in real time, athletes could make smarter decisions during a workout, not just reflect afterward. Training sessions felt more intentional and more engaging.
Tempus laid the groundwork for richer insights and more connected training across the BTWB ecosystem, turning real-time training data into something the product can build on for years to come.
Tempus represents a major evolution for BTWB — shifting from a historical record of training to a live, connected experience that shapes how athletes move, pace, and compete in the moment.
As Lead Product Designer, I drove the vision, interaction design, and visual language for this 0→1 product across multiple devices. The work demonstrates my ability to design for complex, high-intensity contexts, align cross-functional teams, and ship experiences that become part of users’ everyday routines.